Intro to MDIIO: Embracing Metadata to Enhance Opportunities

Technology is transforming the way we release music, pitch music for sync opportunities, track releases and manage catalogues. Leveraging the right technology can help enhance metadata, monetize additional royalties, and place your music more efficiently.

Join alumni professionals as they give a brief demo of MDIIO (Music Data Intelligence In/Out), led by Sarah Martinico B.M. ‘13, Manager, Marketing and Partnerships at MDIIO. In addition, they will provide a real time submission to a sync brief from successful sync songwriter, Moana Avvenenti B.M. ‘11 followed by feedback, tips and next steps to securing/landing a placement from Music Supervisor, Nikole Luebbe B.M. ‘15.

MDIIO is offering one-year of free access to the platform for all Berklee alumni. Code: BerkleeAlumni

Participants will:

• Receive a thorough walkthrough of the MDIIO platform
• Hear tips and tricks for optimizing the platform
• Gain better understanding of the process of sync placements

About MDIIO: Songistry’s MDIIO (Music Data Intelligence In/Out) and MDIIO+ platforms utilize State of the Industry AI to bring together music Creators, Industry Creatives and Enterprise Organizations into one transformative and transactional professional music ecosystem (M-a-a-S - Music as a Service). The traditionally laborious process of tracking collaborators, audio assets, lyrics, playlists, metadata and sharing is a thing of the past. And through MDIIO+, music discovery and licensing is easier than EVER for users at every level by leveraging trademarked processes such as S.M.A.R.T playlists (Search MDIIO And Recommend Tracks). Industry wide, MDIIO is the world’s only true 360° music licensing solution for EVERYONE.

Alumni Bios:

Sarah Martinico B.M. ‘13 started her professional career in marketing at BMG where she founded and created the first-ever royalty- bearing stems for sale from a major publisher's catalogue via Avid Pro Tools. She went on to work for Native Instruments and then to work privately for music clients.

She has worked for numerous Grammy-winning producers, songwriters and artists from the pop, urban and latin worlds in marketing, branding, partnerships, management and consulting. Her ability to create an opportunity and product from a creative and technical background is her speciality. She also has an in-depth knowledge of the music publishing business and audio industry.

Sarah is a graduate of Berklee College of Music and with a Bachelors in Music Production and Engineering. She is also a songwriter, audio editor and guitarist.

Singer, songwriter Moana A B.M. ‘11 (real name, sorry Disney) grew up on a sailboat in Saint Martin. She graduated from Berklee College of Music summa cum laude in 2011. Her first solo, original album “dotted” was crowdfunded via IndieGogo in 2013, and followed by an endorsement deal with Daisy Rock Guitars. Her music has been synced on MTV, Netflix, Hulu, FreeForm, and ads all over the world, including one for the NFL for the Super Bowl 2021. Based in LA, she has regularly made time to explore the world, with residencies and tours in Abu Dhabi, Indonesia, India, the Mediterranean region, the Caribbean, and all over the USA.

Nikole Luebbe Sherman B.M. ‘15 is a Music Supervisor based out of Los Angeles, California. She started her career as an intern for Alexandra Patsavas at Chop Shop Music Supervision where she assisted on hit tv shows Grey’s Anatomy, Scandal and How To Get Away With Murder. She then worked as a Music Coordinator at the Heavy Hitters Music Library where she worked in artist development, song clearance and creative pitching songs for TV and Film. She is currently the Music Manager at reality television production mecca Tinopolis USA, where she is the Music Supervisor of Top Chef (Bravo), Top Chef Amateurs (Bravo), Welcome to Plathville (TLC), Sugar

Rush (Netflix), Top Chef Family Style (Peacock) and Cold Justice (Oxygen). Nikole studied Music Business and Voice at Berklee College of Music where she received her Bachelor of Music Degree. With years of experience in music for TV and Film she is able to choose, clear and license the perfect music for any project. Her close relationships with Composers, Songwriters, Bands, Sound Designers/Editors and Film Music Catalogs as well as her extensive knowledge of Music Theory and Music History allow her to match the best artists, songs and people to the best projects.